The Erg Theory Of Motivation Business Essay

The Erg Theory Of Motivation Business Essay Human Resource Management (HRM) means managing people effectively in order to achieve the goals and objectives of any organizations, small or big. More sophistically, HRM involves all management decisions and practices that directly affect or influence the people, or human resources, who work for the organization. Corporations today have increased their attention towards managing human capital effectively. The reason behind this notion is that employees enable an organization to achieve its goals and that managing human capital is critical to an organizations success. According to David A. Decenzo and S.P Robbins Human resources management is a process consisting of the acquisition, development, motivation and maintenance of human resource. According to Barry Cushway Human resources management can be defined as a range of strategies. Processes and activities designed to support corporate objectives by integrating the need of the organization and the individual that comprise it. The goal of human resource management is to help an organization to meet strategic goals by attracting, and maintaining employees and also to manage them effectively. I.e. a HRM approach seeks to ensure a fit between the management of an organizations employees, and the overall strategic direction of the company (Miller, 1989). HRM activities The Human Resources Management (HRM) function includes a variety of activities, and key among them is deciding how to motivate your staff, ensuring they are high performers, dealing with performance issues, and ensuring your personnel and management practices conform to various regulations. Activities also include managing your approach to employee benefits and compensation, employee records and personnel policies. Motivation views Motivation is the acceptance to work hard in order to achieve organisational goal. This is internal state of mind which moves a worker to set himself up for the target. Motivation is a chain of process which helps an individual to identify his intensity, set towards the right direction and make efforts to get his goal. ERG Theory of Motivation Maslows needs theory is very famous but Clayton Alderfer redefined this theory to make it more applicable. This rework is called ERG Theory Of Motivation. Alderfer reshaped Marslows hierarchy of needs into three different and broader sections of need. ERG Theory Existence Relatedness Growth Existence Needs This information includes the basic necessities. Every human has some material needs. Like physical and psychological demands. These needs are attached with every individual since he is born and leaves him when he is dead. In HR these needs play a vital role in a workers life. These needs urge him to get motivated and strive to get success. Relatedness Needs Man is a social animal. He likes to be praised. Ideals are made to follow their footsteps. At work, supervisors and managers became role models. Their subordinate works hard for fame and recognition. It is also very common in co-workers. Growth Needs Like physical growth, everyone wishes to get advanced in his corporate life. In this category, a worker realises his potential and develop his skills and eventually develop himself. Implication of ERG theory Managers must realise that every worker has his own individuality. He has his own personal needs. So at the same time, workers different needs must be satisfied to get him motivated. Introduction of IKEA I choose IKEA Company for investigate and examine HR activities. As it is Scandinavian style. Most of the furniture is from Ikea flat pack Ikea consumers ready to be assembled, internationally known as the home installation approved retailers. This cost of the packaging can be reduced. IKEA has a range of 9,500 products, including furniture and accessories. Performance management IKEA evaluates its employee performance through the human resource system and one of the subsystems. In the appraisal system, customer services and sale people are evaluated in target achievement. The bonus is paid if they achieved agreed target for the job. IKEA set the performance appraisal standards are based on their strategic goals and job analysis job descriptions. Their immediate managers follow up the targets which subordinates have achieved. Based on the target achieved managers measure and indicate the performance compared with the standards and performance of other subordinates. If the target is achieved or exceed relevant person get bonus. Other employees are evaluated by work performance in their job types and contribution towards the department. IKEAs employees are aware about their job objectives and targets. Performance of them is measured by the line mangers and report during the year. End of the year company has performance review. The evaluation is made on a point scale. The results are reflected in remuneration. Superior discusses the evaluation result individually with each employee in order to seek high level of understanding. Motivational problems in IKEA It is believed that human resources function play vital role not only development but also in development and connection of all employees in the organization. The human resources function of IKEA, it is expected, enables its to develop and deliver services that target their most important assets that are the people. It is however noted that human resources makes sure that services respond to what matters most to the employee. In IKEA, the sale of Stockport branch (Cheshire) is currently suffering from fewer sales for last six months. The sales team has hired new staff but still there is no big change in sales. The staffs are not achieving their targets so this branch is suffering not from external but internal issues of staff. The main issues, which are observed in this branch, are following: Training The old staffs were not as trained as the new is. Consequently the experienced people are de motivated as they think that fresh breed is generating more profit. Ultimately they stopped working hard. Career There was no further career development in this branch. Mostly workers relied what they have achieved and were satisfied at their current positions. Therefore there wasnt any progress in job positions and bonuses. Evaluation On the above account, Human resource performance is regularly and meticulously monitored by the organization on yearly basis through employee appraisal. This is useful in that it helps to improve employees job performance by identify strength and weakness and determine how their strength can be put in to best use and how their weaknesses can be overcome. It is also acknowledge that staff appraisal also helps to find out problem. Which may be restricting employee progress and causing inefficient work practice? It is further explained that appraisal provides information for human resources planning to assist success planning and to ensure the suitability of employee or provision for particular types of employment and training. However, contrasting to the number of times staff appraisal is conducted by this organization i.e. once a year, it is suggested that employee appraisal should be a continuous process and that should not be confined to a formal review once a year as it and is done in this organization. It is that employee appraisal as part of human resources monitoring system can help workers get in to a mind-set of both introspective constructive criticism and self-recognition, and that it makes them more willing to receive feedback from appraisal. The following are some point of the good thing advantages about employee appraisal as conducted in IKEA. It provided the chance to reflect on human resources performance during period under review and when applicable point out any contribution the staff has made that the manager may not remember. It also gave the worker and the management a good starting point to objectively discuss their, performance and makes its easier for them to portray development area. Its presented an opportunity for management to help the employee see where they are not begins objectives and help them build the ability to appraisal other as well Motivation strategies and its impact The following are some of the motivation strategies applied by IKEA Company. Recruiting and Selection Employees are important to the success of the company. Therefore the importance of recruitment and selection process is essential for IKEA in order to ensure that employees are appropriately chosen. IKEA promotes equals fair and legal choosing the suitable applicants irrespective of gender, race, colour, nationality and ethnic origin. And follow to equal opportunity rules to all staff. IKEA uses on online application form. They use value-based questionnaire to decide applicants suitability. This helps to show which person is best suit. After initial screening, applicants are invited to an interview and assessment centre for the final selection processes. Applications which send direct to the company will have a review on them and verify the suitability comparing the essential company required. Recruitment team have an initial phone interview with applicants those who fit to the position, ensure applicants skills. Who are successful in the interview are invited to the next stage of interview and direct to the assessment centres. Assessment centres are most effective ways to find out if the person is good fit for the role. This gives the chance for the company to see behaviour of the applicant in realistic work base situation. IKEAs assessment centre consist number of exercises designed to access full range of skills and personal attributes required for the job. Exercises may include: Interviews Group discussions Presentations Role plays Business case studies Written exercises Psychological test Training and development According to Gray and Smeitzer (1989), when a worker joins an organization, it would be useful to train and develop the person in order to maximize his/her human resource potential. They note that due to the ever increasing competition among present day organization, companies need to have more sophisticate employees. IKEA trust providing training to supply the skills, knowledge and disposition required by individuals or groups to do their work more effectively and efficient. In this, organization, training for an employee is continuous throughout his/her working life with the organization. In fact training is used to provide new comers with skills or to raise their existing skills to necessary levels. Career development This is another method of motivation and development put in place by IKEA. The organization aims, among other things, to create work environment where employees can work effectively and efficient, to make the IKEA fit for their purpose. And to do it needs to have not only the right amount of committed workers but also those with the right kind of knowledge and skills. On that account the organization gives opportunities for career development to each staff. IKEA provides such types of service and training to their which make develop their career in that area which they are interest. Rewards For IKEA retained trained and high skilled staff is more cost effective than recruiting new staff. Thus IKEA is planning HR policies to offer a mix of financial and non-financial benefits to retain people. Rewards are the value for employees get return for work have done and gives them a job satisfaction and good working environment. IKEA offer rewards for employees to feel the true value at work. Up to 10% bonus paid for work above what is expected in employees day-to-day role. 21 days holiday Choice of company pension scheme. Increase salary of staff every year by performance. Critical evaluation of their effectiveness to meet organizational objectives To begin with the organization recognized that there will be times when an employees fails to do his or her duties for one or two reasons. Therefore the management put in place a policy called individual performance improvement and capacity policy. This procedure explains the way to be followed for performance management in situation that have something to do with capacity. Motivational performance is indicated by the sufficiency and the capability of staffs. The sufficiency of the working staff is about getting right number of staff for certain task. Capability deals with staffs having the ability, skills and knowledge to carry out the work that is required. Another factor that would help indicate human resource performance is the customer satisfaction. In Storeys opinion (1987), there are major differences in HR business strategy. He discussed these as hard and `soft versions of HRM. Of the hard version of the concept, and therefore workers problems in focus, and the effects of HRM (Human Resource Management), the business judgment based on performance criteria. However, the soft HRM (human resource management) is also a major concern of business performance with parallel interest in the results of the employees on the other side to defend, is probably (Storey cited in Guest, D. 1999). Beside the above, there are other factors which are used to indicate HR performance in IKEA. Among these are the following, cost containment, organization, effectiveness, social responsibility and integrity. Meanwhile, stone R(2005) describe cost containment as focusing on cost reduction through reduce unnecessary expenses, improve productivity, reduce absenteeism, and how labour turnover from own organization. He maintains that organizational effectiveness can be realized by focusing on organizational structure, job design, employee innovation, acceptable to change, employee motivation, and flexible reward system and employee relation. On social responsibility ,he notes that by focusing on legal compliance and improvement in area such healthy and safety in working place, equal opportunities, provide accurate information about product and minority opportunities and development, an organization can live up to their expectation. He further argues that organizations would protect their integrity by focusing on the enhancement of organizations reputation for ethical issues, fair treatment of employee, honesty in communication and honouring of agreements. On their part, Scullion and Linehem (2005) content that an organization HR performance would be indicated not only be putting in place a well formulated corporate strategy geared toward creating and sustaining competition advantage but also making sure that employees possess the potential, capability and motivation to implement organizational strategies efficiently and effectively. Conclusion The success of the operation of the any organization depends upon its effective human resource management. In this assignment, the author is able to investigate the contribution of human resource management to achieve the organizational goals. Human Resource planning and development methods in the organization has been examined and finally the ways of performance of organization Human management has been analysed in order to achieve the organizations goal and objective in given time frame.

Netflix Case

Davor Ramesa k0956979 Netflix case Executive summary What is Netflix’s strategy in the on-line movie rental market? What are Netflix’s sources of competitive advantage? Identify the competences key to the success of Netflix’s strategy and explain why. Netflix was a late entrant to the movie rental market and it was a first mover in the on – line movie rental market. Netflix’s strategy in the movie rental market is differentiation from traditional movie rental stores. Instead of attracting customers to a retail location, Netflix offered home delivery of DVDs through the mail. Why only DVDs? In 1998, most available movies were in VHS cassette format but Netflix concentrated on using only DVDs because its marketing strategy was to develop cross promotional programs with the manufacturers and sellers of DVD players, providing a source of content for the customers. Also, there was no competition in that niche market and DVDs were small and light which made them perfect for mail delivery. Netflix had several sources of competitive advantage. For starters, Netflix’s website included a search engine that allowed customers to easily sort through its selection by title, actor, etc. Using these search engine customers could easily and quickly find a movie that they would like instead of looking on shelves of a retail store. Netflix was using the US Postal Service to deliver DVDs directly to a customer’s home. It was more convenient for customers. They used similar pricing to that offered by traditional video stores in the beginning but what gave them the competitive advantage was moving to a subscription prepaid service. And, soon afterwards they offered unlimited rentals to customers because they were targeting another group of customers – ones that wanted the convenience of watching a movie at any time and change them unlimited during a month. Netflix’s engineers developed a proprietary recommendation system. They have done so because mostly the new movies were being rented and they wanted to balance customers demand. How did this system work? Upon signing into a new account for the first time, customers took a survey to identify their favorite movie genres, as well as rate specific movie titles. This survey gave enough data to Netflix’s engineers to build a base and understand better customer’s preferences. Also, Netflix’s size and growth rate generated a positive †network effect† from its large customer – generated rating system. Because it had the largest collection of movie ratings in the world, customers recognized that they were more likely to have their tastes and preferences accurately reflected from Netflix’s site. The key to success in Netflix’s strategy was hiring Ted Sarandos as chief content office to manage content acquisition. He managed (due to his relationships) to negotiate direct revenue – sharing agreements with nearly all the majors studios. So Netflix was able to improve its relationships with its suppliers. The benefit was not just lower acquisition costs but the promotion of lesser known movies. So, customers had the benefit of large variety of movies. Also, using the proprietary recommendation system and the national inventory Netflix was able to replicate almost perfect inventory. This gave them a serious competitive advantage, since retail stores needed three or five times the copies of a movie to satisfy the same customer demand. Assess Netflix’s performance? Use multiple performance measures (strategic and financial). Table below shows (in 000$) Netflix’s performance using 2 financial ratios in year 1998 and 2006. (source : Netflix 2006 10-k) As we can see from the table, in year 1998 Netflix had poor performance. We can see that it was losing 16. 84 thousands of dollars to subscription (sales= revenue of subscription). Net profit margin was not any better a -18. 940$ . We can see that their operating profit margin was 0. 69 thousands of dollars and net profit margin was 0,04 thousand of dollars in 2006. Why was there such a change in profitability? Answer lies in the number of total subscribers which has grown from 107 000 in 1999 to 6 316 000 in 2006. (source: Netflix 2006 10-k). Number of subscribers was constantly growing since 1998 due to good strategy decisions like : proprietary recommendation system , hiring of Ted Sarandos and opening more distribution centers. All of these moves had one purpose: to add value to their product by increasing customer’s satisfaction. How does Netflix’s strategy compare to Blockbuster? Compare and contrast each’s value chain. Factors which determine the value of the product: Price – of the movie Delivery Time – how long do the customers wait for getting the movie Convenience – what actions do the customers have to do to get the movie Other factors(recommendation system, availability of new movies) Late fees Although prices of Netflix and Blockbuster for a single DVD rental are now the same (10$ per movie-source: http://reviews. cnet. com/4520-11445_7-6325775-1. html), Netflix had an additional value because it offered unlimited rental with the same pricing (an example: you pay monthly fee and you can exchange movies, so you can watch several different DVD†s for the price of one). If you want to rent a movie from a Blockbuster retail store, you can do it in a relatively short time (time you need to get to a retail store) as management proclaimed 10 minute drive for 70% of US population. Delivery time for Netflix is their disadvantage in comparison to Blockbuster, it takes a day or two. Convenience – Netflix has the advantage here since you can order movies from the comfort of your home by using the internet. Blockbuster doesn’t have a recommendation system like Netflix. It only has an employee that can recommend movies to a customer. Netflix has advantage here since it can recommend a movie accordingly to the taste of each customer. New movies are available pretty much the same for both companies. Late fees – in 2005. Blockubuster decided to abolish late fees which gave them an advantage over Netflix, increasing customer satisfaction but also gave them significant costs: 60 milion $ marketing + 600 million dollar of revenue loss. What challenges and opportunities does Netflix face? What are the major risks? Major challenge for Netflix’s online DVD rental business is VOD (video on demand). VOD offers additional value to the customer – no waiting period, since it uses streaming technology to provide customers a movie with no waiting period. This is also an opportunity for Netflix since it has the possibility to implement this new technology into its core business but there are several cons of doing so. First issue is that this feature would cannibalize the core business because Netflix would replace stream of positive cash flows with another. Also Netflix found no way to differentiate itself against competitors like MovieLink and Vongo. Another major risks or challenges for Netflix are cable and satellite providers which offer pay-per-view system, providing HD on demand. For now these services had two primary limitations: technology and content availability. Another major challenge is the entry of Blockbuster in the DVD online rental market. As a bigger company Blockbuster has the financial funds to attract more subscribers using heavy marketing. This entry directly enters Netflix’s niche market and now Netflix has to find a way to differentiate. For starters, what would be Netflix’s entry strategy to these new markets? It could ship the DVDs from USA but this option would have serious disadvantages like import tariffs, shipping costs, long delivery time which would lead to customer dissatisfaction and a very small market share with probably losses rather than profits. If Netflix would open a subsidiary in Europe it would not have problems like the latter but it would need investors since financing the whole subsidiary may present a problem for Netflix. Another issue is that Europe, as a difference to the US, is consisted of many small independent countries with their own laws and import tariffs so this could be a problem as well. Another problem is the customers preferences. If Netflix would try to ship movies from the US (which would also present shipping costs) the European customers might not like US movies that much. They might prefer European movies better. Another issue is that Netflix doesn’t have an established relationship with any European movie studio. So they would lose the competitive advantage that they have in the US. Another problem is the language barrier. In many countries like Germany, Italy, or Spain, movies are synchronized into their mother tongue. So customers might not be willing to rent these movies in the English language. Another issue is the competition in Europe which perhaps would be more competent than Netflix since they know better the customers needs, laws, and other issues mentioned already. Netflix as a company started with an emerging technology – DVD, then. Now the new technology is Blu- ray and as the VHS format was replaced by DVD there are good chances that Blu-ray will replace DVD format. Because Blu-ray technology gives a better resolution than a DVD customers might be willing to switch so Netflix should start to fill its inventory with blu-ray discs and maybe like they did in the past with VHS promote and rent only Blu-ray discs. The goal for Netflix’s is to find the best media (low cost, high quality) for watching a movie or even better – no media at all. Netflix’s, as I see it, biggest threat to DVD rental business is online video streaming. Why? With this technology customers have no waiting period and complete convenience. And these are very important factors when customers are making their decision about watching a movie. Decisive competence key for Netflix is the recommendation system and they should use it with online video streaming.

Things Fall Apart Summer Reading - 2607 Words

Things Fall Apart:Summer Reading 1. How would you describe Okonkwo’s life and background as portrayed in the beginning of the novel? What role did his father play in this? Okonkwo is a hard working man, who can support his three wives and all his children, due to the fact that his main goal in life is to not like his father, who was unsuccessful in life and was in a lot of debt. He strives to hate everything his dad enjoyed and makes this point by despising the flute which his father was very talented in playing. He seemed to had the life of a â€Å"man† even in his childhood because he knew that his father would not leave him much to start a life when he was grown up. Okonkwo had started to show his masculinity and respectability when he was just a young man by defeating an undefeated wrestler name the Cat. His father, on the other hand, was very lazy and unmasculine. He was afraid of the sight of blood and didn’t enjoy war so he wanted nothing to with it. But in his youth he was known for playing the flute very well. For being this way Okonkwo resents his father’s life but it still haunts him to become like his father, li ke a coward. His father, Unoka, didn’t seem to interfere with Okonkwo or at least that’s what it sounds like. The only role I saw that his father might have in Okonkwo’s life is what not to become when Okonkwo is older. I am probably wrong but I have not really seen Okonkwo to really talk about his father like a rolemodel much. It was almost as ifShow MoreRelatedSummer Vacation Is Too Beneficial For The Institution Of Year Round School Program850 Words   |  4 PagesAcross the United States, summer vacation is a tradition cherished by students and families alike. I myself find that the last few months of school end up turning into a countdown to carefree days. Though cherished, summer vacation can have detrimental effects. Students end up losing some retained knowledge of math and reading during the respite. 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Essay about Art Movements - 643 Words

Cubism was one of the strongest art movements in the 20th century that gave birth to many other movements such as futurism and suprematism. The Forefathers of this revolutionary way of painting were Pablo Picasso and George Braque. Although it may have seemed to be abstract and geometrical to an untrained eye, cubist art do depict real objects. The shapes are flattened onto canvas so that different sides of each shape can be shown simultaneously from many angles. This new style gave a 3 dimensional look on the canvas. The cubist movement gave rise to an extraordinary reassessment of the interaction between form and space changing the course of western art forever. The groundbreaking Demoiselles d’Avignon was controversial not only†¦show more content†¦One of it’s innovator’s was Umberto Boccioni who said â€Å"We want represent not the optical or analytical impression but the physical and total experience† (Futurism 101). â€Å"They now pinned less faith on the power of new subject matter and strove to complement their colour divisionism with fragmentation of the cubist sort† (Futurism 101). Suprematism was influenced by cubism because of it geometric shapes but â€Å"suprematism was not so much a movement in art as it is an attitude†¦Ã¢â‚¬  (Suprematism 138). This non-movement was created by Kasmir Malevich’s , â€Å"His elemental forms were designed both to break the artist’s conditioned responses to his environment and create new realities ‘no less significant then the realities of nature herself’† (Suprematism 138). A suprematist work, banishes every trace of subject, it used color and form and there interaction to form a subject. 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The Degenerate art movement has recently taken major interest from many; recently a huge spike in new collectors, artists, as well many new galleries and stores. The Degenerate Art Movement I am talking about is basically the glass blowers out there who are going against the social norms. They are artists that are taking a medium used for art, and a medium that has been used to make pipes and bongs and fuse the 2 ideas of art and pipes or water pipes into one. They areRead MoreThe Movement Of Pop Art991 Words   |  4 Pages The term ‘Pop Arts ‘was innovated in the mid-1 950s and early 1960 s. Undoubtedly, the god father of this movement is Andy Warhol – the biggest influence on humanity s fixation on visual art. His performance traverses the connection among aesthetic utterance, culture and commercial. By applying various ways of techniques which included silk screen process (for mass production) and colour settlement, Warhol showed to the world of art his perspectives on media, economics and politics. Thus, thisRead MoreThe Arts and Crafts Movement Essay1253 Words   |  6 PagesThe Arts and Craft movement was a social and artistic movement, which began in Britain in the second half of the nineteenth century and continued into the twentieth spreading to continental Europe and the USA. Its adherents-artists, architects, designers and Craftsmen sought to reassert the importance of and craftsmanship in all arts in the face of increasing industrialization, which they felt was sacrificing quality in the pursuit of quantity. Its supporters and practioners were united not so muchRead MoreThe Art Nouveau And The Art Movement1154 Words   |  5 PagesAn art movement inspired by nature, it’s vital force and never changing life cycle of birth, life, decay and death. The Art Nouveau became fashionable from about 1890 to the first world war. This aesthetic new art movement was concerned as new, hence it was named as â€Å"new art† – the Art Nouveau. It was also highly influenced by the Japonism, given a major boost in France, Paris and eventually spread across world. [1] In the late 19th century every artist had a desire to be considered as a seriousRead MoreIs Internet Art really a movement?1138 Words   |  5 Pagesartists their new found freedom and inspiration. Their art was reflected by the attention and understanding they had to the evolving change in times. Since then, technology has changed drastically and artists are constantly using this to their advantage to try and create new distinctive work. (Elizabeth Reoch, 2013) For many years, artists had to go through a specific channel if they wanted their work to be exhibited. The process involved art critics, curators, collectors, advisors, consultants